Group CEO of Harvia Group Oy
Tapio Pajuharju is the Group CEO at Harvia, the world’s leading sauna and spa company. Pajuharju moved to Harvia in the summer 2016 from Hartwall, where his main responsibility as the CEO was the company’s business and market share growth in Finland and internationally. Before this Pajuharju worked as the CEO of the cosmetics company Lumene for ten years. Tapio has brought cross-sectoral and international knowledge to sauna business via his branding, distribution and international trade expertise.