Wednesday 2nd of October, 2019

12.00-17.00 | Pre-tour to TylöHelo in Hanko (FULL)


Thursday 3th of October, 2019

12.00 | Sauna training in English (at Lapland Hotels Tampere: Yliopistonkatu 44, 33100 Tampere) / Saunakoulutusta suomeksi (Saunaravintola Kuuma: Laukontori 21, 33100 Tampere)

15.30 | Tour to Rentosauna at Tammer Brands, departure from Saunaravintola Kuuma at 15.30 and Lapland Hotels Tampere at 15.40 (FULL)

18.00 | Welcoming event and sauna experience at Sauna Restaurant Kuuma


Friday 4th of October, 2019

Venue: Sauna Restaurant Kuuma 
(Street address: Laukontori 21, 33100 Tampere)

7.30 | Registration starts

8.00 | Sauna and wellness market opens
Pre-booked Matchmaking event (FULL)

WELCOME TO JOIN US ANYTIME BETWEEN 8.00 – 11.00!

11.00 | Buffet lunch upstairs (incl. in the ticket; HOX! At Sauna Restaurant Kuuma)

11.30 | Moving on to the World Sauna Forum seminar venue (2 min walk)

Venue: Koskikeskus, Finnkino Cine Atlas, hall 1 (Street address: Hatanpään valtatie 1, 33100 Tampere)

12.00 | SEMINAR STARTS
Welcoming words: Harri Airaksinen, Visit Tampere; Elina Heininen & Carita Harju, Sauna from Finland

12.10 | KEYNOTE: Emma Seppälä, Stanford University
Sauna as Ultimate Forum for Social Connection

12.35 | Karl Chi, Seth Ascetic
How we did it: First International Authentic Finnish Sauna Experience Quality Certificate

13.00 | Zachary Mäenpää & Riikka Vilmusenaho, Rentosauna
Rebranding a Finnish sauna product family

13.25 | Nella Lämsä: Karhu product design competition (FIN) award ceremony

13.40| Networking, Matchmaking, coffee and snacks

14.10 | Paola Garatto, TylöHelo
Sauna as total experience and for all senses

14.35 | Kimmo Rautiainen, Ruka Kuusamo
Finnish sauna experience as part of adventure tourism in Lapland

15.00 | Markus Siitonen, Sokos Hotels
The importance of Sauna Experience in Original by Sokos Hotels

15.25 | Networking, Matchmaking, coffee

15.45 | Panel discussion: INTERNATIONAL BUSINESS POTENTIAL OF THE BEST SAUNA EXPERIENCE IN THE WORLD

16.40 | Ending words

16.45 | SEMINAR ENDS

18.00 – 02.00 | After Party at Sauna Restaurant Kuuma
Possibility to sauna bathe


Saturday 5th of October, 2019

10.30-17.00 | Post-tour to Lahtiset, Jämsä Sauna Village, and Harvia (FULL)

HOST

Ivan Puopolo