Managing Director of Finnmark Ltd
Jake Newport is the managing director of Finnmark Ltd – finnmarksauna.com and is leading a sauna revolution in the UK. Jake’s seemingly simple yet pioneering vision is to bring ‘Authentic Finnish Sauna’ to the United Kingdom. After working with Finn’s and trying many Finnish sauna’s, Jake could not understand why sauna in the UK was such a poor adoption of the real deal. He could see that the research was there to show that authentic Finnish sauna, with proper ventilation, large stone capacities and properly built sauna’s (and good löylys of course!) brought users a whole range of health benefits; yet his fellow Brit’s saw sauna as something to only be tolerated in health clubs after a gym work out in hot boxes with hidden heaters and no stones. Sadly, the ignorance of what makes good sauna is responsible, and a large part of Finnmark Sauna’s mission statement is to educate people about sauna best practice. finnmarksauna.com built on the belief that authentic Finnish sauna is more than just mimicking the techniques, but in using genuinely Finnish-made sauna heaters, equipment, materials and accessories.
Jake champions businesses that carry the Finnish key flag symbol and believes deeply in supporting Finnish businesses and Finnish jobs.