In 2016 an idea was born while relaxing in the hot steam of a sauna: a big networking event for sauna businesses from all over the world to strengthen the international markets of the Finnish sauna. Businesses would get a chance to meet each other to discuss about the market potential and latest research of sauna, and also ideas for the future. This would help in the development of the world’s best sauna experience and promote the unique and original Finnish sauna internationally.
In 2017 around 200 sauna and wellbeing professionals gathered together in Jyväskylä, Central Finland, to hear about the latest news, trends, and research around Finnish sauna. The day was memorable and full of new encounters: new partnerships were formed, ideas exchanged, saunas and products tested. Finnish sauna grew stronger roots both in Finland and abroad.
In 2018 in the end of September we gathered together again in Jyväskylä to talk about the Finnish sauna experience in the international markets. We got to enjoy interesting talks and topics, memorable encounters, and a warm atmosphere with a shared excitement towards the sauna. In addition to a wide representation of our network, we had the pleasure to host guests from 10 different countries. World Sauna Forum also raised a lot interested among the international media representatives, who interviewed many people and experienced the varied aspects of the Finnish sauna.
Now in 2019 World Sauna Forum is organized again on 3-4 October in Tampere. The programme consists of speakers, panel discussion, networking, training, experiences and of course sauna. Participants get to hear about the latest news and trends on sauna and wellbeing markets. The goal is to have memorable two days full of new encounters, networking, and wellbeing. The days are full of opportunities to meet potential business partners and exchange ideas.
World Sauna Forum is organized by Sauna from Finland, a network of already 180 companies working for the authentic Finnish sauna experience. Members of Sauna from Finland are developers, pioneers and visionaries of the field. The member network includes stove manufacturers, consumer goods and services providers, accommodation and entertainment facilitators, wellness and design companies and other associations.
From the very beginning the association has been ambitious in creating new innovative business models, renewing marketing strategies and helping the companies succeed in the international markets. It also assists hotels and spas all around the world to implement an authentic Finnish sauna experience – from beginning to end.