World Sauna Forum is back! The biggest networking event of sauna field takes place on
September 28th, 2018
in Jyväskylä, Central Finland. This year the theme combines design and well-being. The event includes Finnish sauna businesses representing their products and services, interesting talks from experts of sauna field, networking and of course sauna. We want to make your visit a memorable day full of new encounters and experiences!

To enhance the experience, we combine our forces with City of light, Finland’s only event dedicated to urban lighting design. We’ll get to enjoy amazing lighting installations at our venue and you have the possibility to visit other installations around the city centre too. Read more.

Come and meet businesses of sauna and well-being field all around the world!
Here you can scroll some pictures from last year:


Thursday 27th September, 2018

18.00 | Welcoming cruise on lake Päijänne, M/S Rhea

Friday 28th September, 2018

9.30 | Registration starts

10.00  | Yoga

11.00  | Lunch (optional)

12.00 | Welcoming words

12.10 | Speakers

14.00 | Coffee and snacks

14.30| Speakers and panel discussion

16.00 | Networking

17.00 | Music and sauna experience

21.00| Event closes

9.30 – 16.00 | Matchmaking – meet the sauna experts and buyers!

Programme will be updated soon.



Jake Newport

Managing Director
Finnmark Ltd




We recommend you quality accommodation while enjoying our event to make your trip as effortless as possible. More information about our recommendations coming soon.

Visiting Jyväskylä

Jyväskylä is a beautiful city by the lakeside. It’s full of possibilities to fill the rest of your stay with. More information coming soon.


World Sauna Forum

World Sauna Forum is an international networking event that combines health, well-being and business of the sauna field. The event gathers together all the Finnish sauna companies and offers a unique chance for networking with potential business partners such as hotels, spas and travel companies. World Sauna Forum was first organized on September 29th 2017. This year the event will be held again on September 28th 2018. World Sauna Forum is organized by Sauna from Finland, a network of companies working for the authentic Finnish sauna experience. The aim is to create the best sauna experience in the world. The member network consists of 180 companies including stove manufacturers, consumer goods and services providers, accommodation and entertainment facilitators and wellness and design companies.
World Sauna Forum
World Sauna Forum2 days ago
We're excited to announce our first speaker! Happy to have Jake Newport speak at World Sauna Forum 2018.

Jake Newport is the managing director of Finnmark Ltd - finnmarksauna.com and is leading a sauna revolution in the UK. Jake's seemingly simple yet pioneering vision is to bring 'Authentic Finnish Sauna' to the United Kingdom. After working with Finn's and trying many Finnish sauna's, Jake could not understand why sauna in the UK was such a poor adoption of the real deal. finnmarksauna.com built on the belief that authentic Finnish sauna is more than just mimicking the techniques, but in using genuinely Finnish-made sauna heaters, equipment, materials and accessories. Jake champions businesses that carry the Finnish key flag symbol and believes deeply in supporting Finnish businesses and Finnish jobs. Read more: www.worldsaunaforum.fi/jake-newport-managing-director-of-finnmark-ltd/
Finnmark Sauna - Finnmarksauna.com
World Sauna Forum
World Sauna Forum2 weeks ago
World Sauna Forum is back! The number one networking event of sauna field brings together sauna and wellbeing businesses from all over the world on September 28, 2018 in Jyväskylä, Central Finland. Like this page to stay tuned for news and updates!
World Sauna Forum
World Sauna Forum updated their cover photo.4 weeks ago



Elina Heininen
Project Manager
Tel. +358 40 024 3026

Carita Harju
Media Contacts
Tel. +358 40 566 2481

Heidi Ruotanen
Press Material
Tel. +358 44 201 6582

World Sauna Forum
Jyväskylän Paviljonki
Lutakonaukio 12
40100 Jyväskylä, Finland

Sauna from Finland

Sauna from Finland association is a network of companies
working for the authentic Finnish sauna experience.

Read more >