September 28, 2018
Jyväskylä, Finland



We are proud to announce the second World Sauna Forum to be held in Jyväskylä September 28th 2018!

Sauna from Finland organized the first World Sauna Forum in Jyväskylä, Finland,
29 September 2017. World Sauna Forum is a new international seminar: health, well-being and business from sauna. The seminar gathers together sauna companies for international networking.

The first World Sauna Forum was a success we hope to see you all in Jyväskylä again! The speakers and programme will be updated soon.


Meik Wiking

The Happiness Research Institute

Tapio Pajuharju

Group CEO
at Harvia Oy

Tiina Parviainen

Director, Centre for Interdisciplinary Brain Research at University of Jyväskylä

Jari Laukkanen


Peter Jung

Concept and Development Director SOK Travel and
Hospitality Industry Chain Management, Servant



TV Presenter, Producer at Northern Hit Lit Ltd.


10.30 | Registration starts

11.00  | Welcoming lunch in Jyväskylä Paviljonki Restaurant Faneri, 3rd floor

12.00  | Timo Koivisto, Mayor of Jyväskylä: Welcoming words

12.10 | Jari Laukkanen: Sauna and Cardiovascular Health

12.30 | Tiina Parviainen: Body, Mind and Brain – Neuroscientists view on Sauna

13.00 | Tapio Pajuharju: Sauna – Health and Wellbeing

13.30 | Peter Jung: Authentic finnish sauna experience as a competitive advantage

13.50 | Authentic Finnish Sauna Experience – New Quality Certificates Award Ceremony

14.00 | Meik Wiking: How we can measure happiness

15.00 | Networking and exploring Sauna Exhibition

16.00 | Panel discussion – Sauna as a wellness trend

17.00 | Networking and Sauna bathing: A chance to try out four different Saunas!

17.30 | Fashion Show by Fashion Unit and Sauna from Finland

18.00 | Music by Jore Marjaranta

20.00 | A chance to visit the wine exhibition of Hygge 2017

21.00| Event closes

Also in the event:

Tea tasting at Teeleidi

Naughty BRGR

Beer tasting by Mallaskosken Panimo

Greentaste snacks by Makua Foods

Sauna Exhibition with almost 50 exhibitors: Novelties of sauna industry such as saunas, stoves, hot tubs, textiles, cosmetics and sauna innovations.

Sauna bathing: A chance to try out four different Saunas. Bring your bathing suit, we will provide towels and the rest!

Panel Discussion: Sauna as a wellness trend

Meik Wiking

CEO of The Happiness Research Institute

Anna-Cari Gund

Managing Director, Raison d’Etre

Jack Tsonis

 International Journal of Sauna Studies, President of Australian Sweat Bathing Association

Tiina Vainio

Head of wellness, Allas Sea Pool

Guangrui Zhang

Honorary Director, Tourism Research Centre, Chinese Academy of Social Sciences

Sauna Exhibition

The networking event takes place in a unique sauna exhibition area where you can explore novelties of sauna industry such as saunas, stoves, hot tubs, textiles, cosmetics and sauna innovations. The focus of the event is in the new sauna trends and international networking.





Hanna Kiilamaa
Marketing Coordinator
Tel. +358 50 430 3829

Carita Harju
Press Contacts
Tel. +358 40 566 2481

World Sauna Forum
Lutakonaukio 12
40101 Jyväskylä, Finland

Sauna From Finland

Sauna from Finland association is a network of companies
working for the authentic Finnish sauna experience.

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