World Sauna Forum is back! The biggest networking event of sauna field takes place on
September 28th, 2018
in Jyväskylä, Central Finland. This year the theme combines design and well-being. The event includes interesting talks from experts of sauna field, Matchmaking, Finnish sauna businesses representing their products and services, networking, and of course sauna. We want to make your visit a memorable day full of new encounters and experiences!

To enhance the experience, we combine our forces with City of Light, Finland’s only event dedicated to urban lighting design. We’ll get to enjoy amazing lighting installations in the evening and you have the possibility to visit other installations around the city centre too. Read more.

Come and meet businesses and professionals of sauna and well-being field from all around the world!


Thursday 27th September, 2018

14.00 Tour at Harvia (participant amount limited)

17.00 | Welcoming event and sauna experience (more information coming soon)

Friday 28th September, 2018

9.30 | Registration and Matchmaking starts

10.00  | Morning yoga

11.00  | Lunch (optional)

12.00 | Welcoming words

12.10 | Speakers

14.00 | Coffee and snacks

14.30| Speakers and panel discussion

16.00 | Networking

17.00 | Music and sauna experience

21.00| Event closes

Programme will be updated soon.



Johnny Wärnelöv

TylöHelo Ltd

Tiina Isohanni

VP of R&D
Lumene Oy

Jake Newport

Managing Director
Finnmark Ltd

Ilkka Länkinen

CEO & Founder
SantaPark Ltd

Leena Turunen

Area General Manager
Lapland Hotels

Tommi Lindh

Alvar Aalto Foundation

Panel discussion

Original Finnish sauna experience in the international markets

Tapio Pajuharju

Group CEO
Harvia Oy

Nicoline Zarda

Owner & Managing Director

Gitte Merild

Journalist & Tourist Guide


Ticket price includes:

Thursday 27th September: Welcoming event and sauna experience
Friday 28th September: Morning yoga, networking event and sauna experience

Be quick to get your place at the welcoming event and memorable sauna experience, the participant amount is limited!

Would you like to visit Harvia, the world’s leading heater, sauna, and a sauna interiors manufacturer in Finland? We’re organizing a tour to their factory on Thursday 27th before the cruise. The tour is +30 euros to the ticket price (transportation fee). The participant amount is limited, so be quick! Sign in with the registration form or send a email afterwards to elina@saunafromfinland.fi.

Click the ticket to register!






We recommend you quality accommodation while enjoying our event to make your trip as effortless as possible. More information about our recommendations coming soon.

Visiting Jyväskylä

Jyväskylä is a beautiful city by the lakeside. It’s full of possibilities to fill the rest of your stay with. More information coming soon.


World Sauna Forum

World Sauna Forum is an international networking event that combines health, well-being and business of the sauna field. The event gathers together all the Finnish sauna companies and offers a unique chance for networking with potential business partners such as hotels, spas and travel companies. World Sauna Forum was first organized on September 29th 2017. This year the event will be held again on September 28th 2018. World Sauna Forum is organized by Sauna from Finland, a network of companies working for the authentic Finnish sauna experience. The aim is to create the best sauna experience in the world. The member network consists of 180 companies including stove manufacturers, consumer goods and services providers, accommodation and entertainment facilitators and wellness and design companies.
World Sauna Forum
World Sauna Forum2 days ago
Only 7 days left to get the Early Bird offer! 🐦 Get your ticket to World Sauna Forum 2018 now for only 150€ (+vat.) before the price goes up on the 1st of June. Be quick to not miss this offer! Also if you register now, the ticket includes a welcoming event on Thursday 27th of September. Register here: https://goo.gl/forms/UVps5m7jZgeNWCl72
World Sauna Forum
World Sauna Forum6 days ago
We confirmed the sixth speaker! Welcome Leena Turunen, great to have you with us.

Leena works as the Area General Manager at Lapland Hotels. She has a long history and versatile experience in both domestic and international hotel and restaurant brands. Today she’s responsible of the urban hotel concepts of the Lapland Hotels. Bringing the mystique and experientality of Lapland to urban enviroment has received a lot of interest. Now Lapland Hotels are building a new and remarkable hotel entirety to Boulevard in the centre of Helsinki. The Unique Selling point of this entirety is ia. over 100 saunas in the rooms. Lapland Hotels wants to bring the sauna experience into a whole new level. How to enrich sauna and spa experiences as a part of hotel operations? That’s what Leena’s going to talk about in World Sauna Forum 2018. Read more about Leena: http://www.worldsaunaforum.fi/leena-turunen/
World Sauna Forum
World Sauna Forum2 weeks ago
Glad to announce our fifth speaker, Tommi Lindh! Welcome Tommi!

2018 is the year of celebration of an internationally known Finnish architect Alvar Aalto. It has been 120 years since his birth, and in honour of the occasion Tommi will come to World Sauna Forum to speak about Aalto's views about Finnish sauna, in addition to his own.

Director and CEO of Alvar Aalto Foundation, architect, Lic.Sc. (Tech.) Tommi Lindh is an expert in modern architecture protection and restauration. Lindh has previously worked in his own architectural firm, Finnish National Board of Antiquites and ministry of enviroment. Since 2013 he has worked as the director of Alvar Aalto Foundation and from 1.5.2018 as the first CEO of the Foundation. Read more about Tommi: http://www.worldsaunaforum.fi/tommi-lindh/



In 2016 an idea was born while relaxing in the hot steam of a sauna: a big networking event for sauna businesses from all over the world to strengthen the international markets of the Finnish sauna. Businesses would get a chance to meet each other to discuss about the market potential and latest research of sauna, and also ideas for the future. This would help in the development of the world’s best sauna experience and promote the unique and original Finnish sauna internationally.

In 2017 around 200 sauna and wellbeing professionals gathered together in Jyväskylä, Central Finland, to hear about the latest news, trends, and research around Finnish sauna. The day was memorable and full of new encounters: new partnerships were formed, ideas exchanged, saunas and products tested. Finnish sauna grew stronger roots both in Finland and abroad.

Now in 2018 World Sauna Forum is organized again on 28th September in Jyväskylä. The programme consists of speakers, panel discussion, networking, experiences and of course sauna. Participants get to hear about the latest news and trends on sauna and wellbeing markets. The goal is to have an memorable day full of new encounters, networking, and wellbeing. The day is full of opportunities to meet potential business partners and exchange ideas.

World Sauna Forum is organized by Sauna from Finland, a network of already 180 companies working for the authentic Finnish sauna experience. Members of Sauna from Finland are developers, pioneers and visionaries of the field. The member network includes stove manufacturers, consumer goods and services providers, accommodation and entertainment facilitators, wellness and design companies and other associations.

From the very beginning the association has been ambitious in creating new innovative business models, renewing marketing strategies and helping the companies succeed in the international markets. It also assists hotels and spas all around the world to implement an authentic Finnish sauna experience – from beginning to end.


Elina Heininen
Project Manager
Tel. +358 40 024 3026

Carita Harju
Media Contacts
Tel. +358 40 566 2481

Heidi Ruotanen
Press Material
Tel. +358 44 201 6582

World Sauna Forum
Väinönkatu 7
40100 Jyväskylä, Finland

Sauna from Finland

Sauna from Finland association is a network of companies
working for the authentic Finnish sauna experience.

Read more >