We are happy to announce that World Sauna Forum 2020 will be held  in Tampere, the Sauna Capital of Finland on 24-25 September, 2020.

World Sauna Forum is the biggest training and networking event around the Finnish sauna experience and its internationalization. It plays a significant role in promoting the collaboration between companies from Finland and all over the world by gathering everyone together. World Sauna Forum offers current knowledge about the best sauna experience in the world and helps people to meet each other to discuss about the future ideas and co-operations.

World Sauna Forum is an event you don’t want to miss if you’re working in the field of wellness or are otherwise interested in the best sauna experience of the world.

Please have a look for our last World Sauna Forum’s commercial video:

Programme of 2019

Wednesday 2nd of October, 2019

12.00-17.00 | Pre-tour to TylöHelo in Hanko (FULL)

Thursday 3th of October, 2019

12.00 | Sauna training in English (at Lapland Hotels Tampere: Yliopistonkatu 44, 33100 Tampere) / Saunakoulutusta suomeksi (Saunaravintola Kuuma: Laukontori 21, 33100 Tampere)

15.30 | Tour to Rentosauna at Tammer Brands, departure from Saunaravintola Kuuma at 15.30 and Lapland Hotels Tampere at 15.40 (FULL)

18.00 | Welcoming event and sauna experience at Sauna Restaurant Kuuma

Friday 4th of October, 2019

Venue: Sauna Restaurant Kuuma 
(Street address: Laukontori 21, 33100 Tampere)

7.30 | Registration starts

8.00 | Sauna and wellness market opens
Pre-booked Matchmaking event (FULL)


11.00 | Buffet lunch upstairs (incl. in the ticket; HOX! At Sauna Restaurant Kuuma)

11.30 | Moving on to the World Sauna Forum seminar venue (2 min walk)

Venue: Koskikeskus, Finnkino Cine Atlas, hall 1 (Street address: Hatanpään valtatie 1, 33100 Tampere)

Welcoming words: Harri Airaksinen, Visit Tampere; Elina Heininen & Carita Harju, Sauna from Finland

12.10 | KEYNOTE: Emma Seppälä, Stanford University
Sauna as Ultimate Forum for Social Connection

12.35 | Karl Chi, Seth Ascetic
How we did it: First International Authentic Finnish Sauna Experience Quality Certificate

13.00 | Zachary Mäenpää & Riikka Vilmusenaho, Rentosauna
Rebranding a Finnish sauna product family

13.25 | Nella Lämsä: Karhu product design competition (FIN) award ceremony

13.40| Networking, Matchmaking, coffee and snacks

14.10 | Paola Garatto, TylöHelo
Sauna as total experience and for all senses

14.35 | Kimmo Rautiainen, Ruka Kuusamo
Finnish sauna experience as part of adventure tourism in Lapland

15.00 | Markus Siitonen, Sokos Hotels
The importance of Sauna Experience in Original by Sokos Hotels

15.25 | Networking, Matchmaking, coffee


16.40 | Ending words


18.00 – 02.00 | After Party at Sauna Restaurant Kuuma
Possibility to sauna bathe

Saturday 5th of October, 2019

10.30-17.00 | Post-tour to Lahtiset, Jämsä Sauna Village, and Harvia (FULL)


Ivan Puopolo


Wei-Kang Chi (Karl)

Founder, Taiwan Sauna Association
Manager, Seth Ascetic

Emma Seppälä

Science Director
Stanford University’s Center for Compassion and Altruism Research and Education

Markus Siitonen

Concept Manager
Sokos Hotels

Kimmo Rautiainen

Head of International Sales

Paola Garatto

Freelance Designer
Currently collaborating with TylöHelo

Zachary Mäenpää & Riikka Vilmusenaho

CEO & Brand Manager, Tammer Brands Oy

Panel Discussion

International Business Potential of the Best Sauna Experience in the World

Eero Kilpi

North American Sauna Society

Josefin Roth

Brand Manager of LivNordic / Project Manager at Raison d’Etre

Jake Newport

Managing Director
Finnmark Sauna

Kim Temme

Nordic Sauna

Pekka Lettijeff

TylöHelo Group

Tapio Pajuharju

Group CEO
Harvia Oy



In 2016 an idea was born while relaxing in the hot steam of a sauna: a big networking event for sauna businesses from all over the world to strengthen the international markets of the Finnish sauna. Businesses would get a chance to meet each other to discuss about the market potential and latest research of sauna, and also ideas for the future. This would help in the development of the world’s best sauna experience and promote the unique and original Finnish sauna internationally.

In 2017 around 200 sauna and wellbeing professionals gathered together in Jyväskylä, Central Finland, to hear about the latest news, trends, and research around Finnish sauna. The day was memorable and full of new encounters: new partnerships were formed, ideas exchanged, saunas and products tested. Finnish sauna grew stronger roots both in Finland and abroad.

In 2018 in the end of September we gathered together again in Jyväskylä to talk about the Finnish sauna experience in the international markets. We got to enjoy interesting talks and topics, memorable encounters, and a warm atmosphere with a shared excitement towards the sauna. In addition to a wide representation of our network, we had the pleasure to host guests from 10 different countries. World Sauna Forum also raised a lot interested among the international media representatives, who interviewed many people and experienced the varied aspects of the Finnish sauna.

In 2019 World Sauna Forum was organized again on 3-4 October in Tampere with pre and post tours to TylöHelo and Harvia. The programme consisted of speakers, panel discussion, networking, training, experiences and of course sauna. Participants got to hear about the latest news and trends on sauna and wellbeing markets. We had two memorable days full of new encounters, networking, and wellbeing. The days were full of opportunities to meet potential business partners and exchange ideas.

World Sauna Forum is organized by Sauna from Finland, a network of 200 companies working for the authentic Finnish sauna experience. Members of Sauna from Finland are developers, pioneers and visionaries of the field. The member network includes stove manufacturers, consumer goods and services providers, accommodation and entertainment facilitators, wellness and design companies and other associations.

From the very beginning the association has been ambitious in creating new innovative business models, renewing marketing strategies and helping the companies succeed in the international markets. It also assists hotels and spas all around the world to implement an authentic Finnish sauna experience – from beginning to end.

Sauna from Finland – the entry point to sauna expertise.


Elina Heininen
Project Coordinator
Tel. +358 40 024 3026

Carita Harju
Media Contacts
Tel. +358 40 566 2481

Heidi Säntti
Press Material
Tel. +358 44 201 6582


Sauna from Finland

Sauna from Finland association is a network of companies
working for the authentic Finnish sauna experience.

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